Why Yala
Why halal. Why now.
Why Yala.
A $1.54 trillion market, 20M+ underserved consumers in the US, and a brand that connects every transaction to humanitarian impact.
The Halal Opportunity
$1.54T
Projected Halal Market 2033
$668.7B
U.S. Halal Food Market 2024
20M+
Halal Consumers in the U.S.
$2.18T
Annual Disposable Income
Our Story
Born from Purpose.
Yala began as a nonprofit halal restaurant in Staten Island - built so wages, food costs, and overhead are covered, and profits fund humanitarian aid through the Umma Foundation. As demand grew, Yala created a franchise path: a for-profit opportunity designed to expand the concept while connecting growth to measurable impact.
Every Yala location powers the Hope Bus - delivering free halal meals to communities in need across the country. When you franchise with Yala, you are not just opening a restaurant. You are joining a movement.
Our Impact
2M+
Meals Served Globally
75K+
Local Meals Served
7-15
Jobs Per Location
5%
Of Sales Fund Aid
Trust
Halal with Integrity.
Your customers trust what they eat because we never compromise on sourcing, preparation, or standards. Every ingredient is verified, every supplier is vetted, and every process is designed for consistency across locations.
If you are evaluating a franchise, this is what matters: repeatability, sourcing integrity, and a standard your market can trust.
HFA Certified
Every location holds Halal Food Authority certification for kitchen and supply chain.
Zabihah Standards
All meat prepared following authentic zabihah practices - no exceptions.
Vetted Suppliers
Every supplier audited and approved for halal compliance before a single order ships.